Calli is an entrepreneurial leader with over 20 years’ experience growing businesses, scaling teams, and steering organisations through change without breaking what made them great in the first place. Calli has led complex, high-stakes client relationships, most recently running the Co-op account at VCCP, and cut her teeth at Karmarama back when culture mattered more than slide-ware.
She specialises in the work many leaders avoid. Turning strategy into action, making hard trade-offs, and taking people with her. She is also a qualified career coach and workplace consultant, because real performance does not come from vision statements or shiny frameworks. It comes from clarity, trust, simple systems, and treating people like adults.
Her job at big fish® is simple to say and hard to do. Add rigour where we lack it, strip out the nonsense, protect our creative edge, and keep us asking clients the difficult questions that uncover the real opportunities. If you want safe, familiar, and easy, we are not for you. If you want to pursue better, properly, Calli and her team are exactly the people you should talk to.