Graham Hales
Consultant Strategist

Commercial consultancy, brand and marketing strategy

Graham advises our clients on startup, transformation and growth focussed commercial strategy. He has extensive experience in helping large and small brands having consulted on over 500+ brands across all business sectors, multiple territories and diverse business cultures, including British Airways, Samsung, PwC and the BBC.

Prior to joining big fish he was CEO of Interbrand London for 5 years, Global CMO of Interbrand Group across their global network, Global Strategy Director at Brand Finance, CMO of The Chemistry Group, a tech based start-up as well as Senior Honorary Guest Fellow of Cass Business School.

He is also helping us develop our big fish USA offer out in New York due to his extensive experience working with American companies when at Interbrand.