Mads (not Maddie) keeps big fish®️ projects running smoothly from initial brief to final ta-da. She endeavours to bring clarity, momentum and fun to every project she leads.
Before big fish®️, she spent five years at BBH making TV, radio and outdoor campaigns for brands like Tesco Mobile and Barclays. She also has a background in art history and worked in galleries and an ephemera collection, sparking a lasting interest in semiotics and design.
Off the clock, Mads is powered by food. She’s usually testing new vegetarian recipes in the kitchen or trying out London restaurants. When not eating, you can find her at the theatre, planning a fancy dress party or scrap-booking.