Victoria Sawdon
chief creative

Design Direction

Victoria’s extraordinary talent as an art director, designer and illustrator has helped many of our clients grow from cygnets to swans.

She is an incredible designer, illustrator and art director, and has been known to pen a few good words from time to time as well. Vicky, as she prefers to be called, has worked closely with Perry and the design team for over 20 years. She’s been personally responsible for many of our greatest hits including Sipsmith, Dorset Cereals, Biscuiteers and most recently the creation of over 2,000 illustrated pack designs for Picnic, the Dutch direct to consumer retailer.

Before joining us, her career spanned both illustration and design across a wide range of prestigious projects including branding, packaging and retail work for Selfridges, book covers for Penguin and album cover illustration for Peter Saville.

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