Most of us would instinctively avoid the “dirty” option. Now imagine this isn’t just a gimmick, but a law that forces transparency about how products are made.
A “dirty declaration” policy could change how industries operate, and how we consume, overnight.
Right now, products made with fossil fuel energy dominate our shelves, quietly hiding the true cost of their production…
- polluted air
- rising temperatures
- the health of future generations
It’s time to bring those hidden costs into the light and decarbonise our supply chains.
Here’s how it could work…
Companies would be legally required to declare whether their products were produced using 100% renewable energy. If not, they’d have to add the word “dirty” to the product name.
They would simply have to answer one simple question…
“Is this product made using 100% clean energy?”
A law like this would create powerful accountability.
Some examples…
“Dirty milk” vs “clean milk”
“Dirty yoghurt” vs “clean yoghurt”
“Dirty jeans” vs “clean jeans”
you get the gist!
Would you choose dirty?
It’s not just about shaming, it’s about creating real, measurable change. Companies relying on fossil fuels would lose consumers fast, forcing them to clean up their energy supply chains. Meanwhile, businesses already investing in renewables would gain a clear advantage.
Of course, some will argue this could drive up costs or create logistical challenges. But think about it: we already regulate food labelling for health, so why not energy for sustainability? Transparency isn’t a punishment; it’s empowerment—for consumers, businesses, and the planet.
This isn’t about guilt-tripping consumers, it’s about giving them a choice and incentivising businesses to make the right one.
So, the next time you’re faced with a product, ask yourself this…
Would you choose dirty or clean?
It’s time for bold policies that force transparency, reward responsibility, and remind us all that every choice we make has an impact.
There’s never been a better time to clean up the energy your business relies on.
p.s. The photo above is of Ivy’s Reserve that we branded for our wonderful clients Wyke Farms who generate 100% of their electricity and gas from renewable sources on their farm. In fact, they produce so much excess energy, they feed a lot back into the local power grid. Amazing!