what do we
do precisely?

Our range of services is designed to focus on our clients’ most critical commercial, brand, design and marketing challenges

big fish® provides results-driven, strategic brand, design and marketing advice which we then put into action. We help brave decision makers start, transform and grow consumer brands as forces for good. We surface and tackle our clients’ most important commercial challenges. We deliver unconstrained creativity at speed by adopting a startup mentality in everything we do. Our processes are thorough, creative and agile. We seek to work with kindred spirits, visionaries and entrepreneurs who share our values.

Our mantra is think big, dive deep and swim fast.


Growing any business is a serious challenge, especially in today’s climate of uncertainty. Our startup mentality programme is based on over quarter of a century’s experience in helping businesses start, transform and grow by entering or reforming categories with overwhelming force and speed.

Startup mentality isn’t just for startups. It’s for every business no matter how large, small or mature. It’s the only way to remain innovative in a rapidly changing marketplace.

As a commercially focused consultancy, we place huge emphasis on ensuring we understand and define your commercial model before recommending any courses of action.

We will help you define and clearly articulate your commercial vision. Our process is thorough, agile and designed to inspire action not just admire problems.

We will help you analyse and discover the commercial opportunity that exists in the market and define a strategy that harnesses it.

We will examine your offer and help ensure that you’re meeting demand and focussing on the right ranges with the right proposition for your target market.

Is your business scalable? Can you simplify your offer and make it more sustainable and climate considerate without diluting your compelling differences and unfair advantages? Our process looks at where the big wins are and how to overcome barriers to scale.

Is there a “reality gap” between your ambitions and your resource? What do you need to focus on first and prioritise to reach your targets? Our process helps make those decisions easy.

Where will your business go next? Have you reached a ceiling of saturation? Have you stayed ahead of the market? Our startup mentality® process helps business leaders and their teams see beyond the now and become unconstrained in their thinking. We use a combination of trend forecasting and research to inform this process which is designed to be inspirational and hyper effective in delivering results.

What’s your elevator pitch? Do you have a clearly articulated investment proposition that will help unlock capital on the right terms? Our process will help you think through and answer the inevitably tough questions that come thick and fast when raising investment.


Our brand strategists are experts in consumer behaviour, marketing and communications.

Their job is to help our clients better understand consumers and to help them reach hearts and minds in ways that will change behaviours.  

Our five question framework and strategy development process has consistently delivered results over the last 28 years.


Our team comprises creative directors, copywriters, designers, illustrators, photographers, film makers, developers and production experts who all have one thing in common. They’re world class!

These magnificently talented people turn the “thinking” into “doing”. They take our rapier commercial brand strategies and develop them into tangible consumer facing experiences that drive awareness, engagement and a deep sense of loyalty with your consumers.


Once we’ve mastered your commercial brand strategy and brand identity, we proceed to help you reach your consumers by activating your brand in the real world.

Our marketing planning and development process will help you prioritise your budgets, focus on the highest impact initiatives and maximise your return on investment.


We’re not a bank, but we do occasionally invest in some of our clients. We tend to look for SEIS and EIS businesses operating in the ESG sectors.