big fish®

We only work with businesses whose products or services we’d consume or use ourselves. It’s one of our founding principles and the absolute bedrock on which all our work is based. So, when Clipper asked us to rebrand their business back in 2008, we – as loyal Twinings fans – were initially sceptical. But a blind taste test changed our minds, and we excitedly set about the job at hand.

The work was strongly focused on flavour and positioning the brand as “natural, fair & delicious”. Creating organoleptic packaging that looked just as tasty as the teas they contained was paramount!