Fame. Footfall. Fans. Queues round the block. Millions watching. Diddly Squat had what most brands dream of. But attention isn’t the prize. Coming back is.
The challenge. Take something people love visiting. Make it something they love buying. Again and again. The old identity was great fun. Retail needs something else. Shelves are crowded. Decisions are quick. Clarity wins.
And a bigger job too. Back Jeremy and Lisa’s real mission. Helping farmers farm. Because this was never about jam and chutney. It’s about British farming. Done properly.
What we did. Sharpened the point of view with a rallying cry. For Farm’s Sake. A dollop of frustration. A decent helping of pride. Not the postcard version of farming. The real one.
The logo. In came Elsie, the farm’s cockerel. Out went Jeremy’s flaming tractor. (Sorry Jeremy.) One bold stamp. Works everywhere.
The result. Clearer. Stronger. Built to scale. The character’s still there. It just works harder. Every product does two jobs now. It sells. And it says something.
Launched 25th March 2026. Early days. Foundations rock solid. And if you’d like to know what its like to be a big fish® client, then watch the video of our big reveal to Lisa and her team. She even shed a tear. As we always say. We’re only as good as our clients. And these guys are definitely up there with the best!
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