Dorset Cereals
Langholm Capital approached us in 2005 before acquiring Dorset Cereals and asked for our thoughts. Our advice was simple. Turn your packs into adverts and design them to look fabulous on the breakfast table. We explained our theory on “packvertising” which Perry talks about here in an interview on building challenger brands. We were hired and the rest is design history.
We developed a brave new world and tone of voice for Dorset Cereals that broke many conventional wisdoms. We took an anti-corporate stance, we shunned traditional advertising and ignored the research that said the packs wouldn’t stand out on shelf! “Simple, but the best things in life usually are” became the end line and measure for success in everything the brand did. Our work even helped grow the category by 35% and the brand value from £4m to £45 million in just three and a half years. We have been retained by them ever since.
We also created a stunning website and sales promotion campaigns for them with online games and competitions which have helped Dorset Cereals keep their consumers royally entertained over the years. Check it out here at:
www.dorsetcereals.co.uk
We developed a brave new world and tone of voice for Dorset Cereals that broke many conventional wisdoms. We took an anti-corporate stance, we shunned traditional advertising and ignored the research that said the packs wouldn’t stand out on shelf! “Simple, but the best things in life usually are” became the end line and measure for success in everything the brand did. Our work even helped grow the category by 35% and the brand value from £4m to £45 million in just three and a half years. We have been retained by them ever since.
We also created a stunning website and sales promotion campaigns for them with online games and competitions which have helped Dorset Cereals keep their consumers royally entertained over the years. Check it out here at:
www.dorsetcereals.co.uk
before big fish®
before big fish®
after big fish®
after big fish®
