Fieldfare
When the lovely Cryer family approached us to see if we could reimagine their late father’s frozen food business, we jumped at the chance to help them.

This was a beautifully original and simple proposition, with so many fantastically positive aspects around reducing both food waste and packaging – and to our minds it was being sadly undersold.

We helped them think more bravely and act more boldly … two hugely vital ingredients in any transformational work … and happily many more people are now embracing this wonderful way of shopping.

"The Big Fish team were a pleasure to work with, able to think outside the box to give us a totally unique and distinctive look along with a tone of voice which we use across all our internal, stockist and consumer facing comms."

Lucy Howe, Marketing Director

before big fish®
before big fish®
after big fish®
after big fish®