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Jim Averdieck approached us in 2005 with an idea for a premium desserts business that he was intent on calling “The Belgium Chocolate Company”.
We told him in no uncertain terms how dull that was: it sounded like something targeted at grannies who smelt of lavender talc and that everyone would be bored to death before they’d even finished reading the brand name!
Thankfully, he had a sense of humour and agreed with us. We went on to create an extraordinary success story together thanks to his confidence and open-mindedness as a client.
We told him in no uncertain terms how dull that was: it sounded like something targeted at grannies who smelt of lavender talc and that everyone would be bored to death before they’d even finished reading the brand name!
Thankfully, he had a sense of humour and agreed with us. We went on to create an extraordinary success story together thanks to his confidence and open-mindedness as a client.
before big fish®
before big fish®
after big fish®
after big fish®
