Ivy’s Reserve
A new brand for a family of artisan cheesemakers – now widely celebrated for producing the world’s very first, entirely carbon-neutral cheddar cheese.

The Clothier family, who own Wyke Farms, asked us to develop a new speciality brand of premium cheddar. We named it after their family matriarch, Ivy, whose uncompromising standards have set such a high bar for all the team’s endeavours at Wyke.

They have recently been listed in the United States which was a key objective of this project.

"The team at Big Fish worked really hard to understand our cheesemaking heritage and most importantly, created a fantastic design that we love, can believe in and we think articulates the image that we want to our customers across the world – plus we had some fun working with them along the way!’"

Rich Clothier, MD at Wyke Farms

before big fish®
before big fish®
after big fish®
after big fish®