Ivy's Reserve

Ivy’s Reserve

A new brand creation for a family of artisan cheesemakers who have an enviable record for highly sustainable production methods.

The Clothier family, who own Wyke Farms, asked us to develop a new speciality brand of premium cheddar. We named it after their family matriarch, Ivy, whose uncompromising standards have set such a high bar for all the team’s endeavours at Wyke.

They have recently been listed in the United States which was a key objective of this project.
It has also won a coveted D&AD Award.

"The team at Big Fish worked really hard to understand our cheesemaking heritage and most importantly, created a fantastic design that we love, can believe in and we think articulates the image that we want to our customers across the world – plus we had some fun working with them along the way!’"

Rich Clothier, MD at Wyke Farms

before big fish®

after big fish®

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