Kallo
Kallo make delicious, natural, healthy alternatives to cakes, biscuits, bread and even stock cubes. They just had one problem – their packaging was rather cold and lacked any emotion whatsoever.
It really didn’t reflect their true identity.
We carried out some extensive research and discovered that Kallo consumers were those who were conscious of what they ate, but didn’t want to compromise on flavour.
So, we re-positioned the brand in order to liberate Kallo consumers from the taboo of being “functional foodies” and gave them something they could be proud of and love.
How do you make people become smitten with a rice cake? You write poems, draw pictures and wrap it all up in love!
It really didn’t reflect their true identity.
We carried out some extensive research and discovered that Kallo consumers were those who were conscious of what they ate, but didn’t want to compromise on flavour.
So, we re-positioned the brand in order to liberate Kallo consumers from the taboo of being “functional foodies” and gave them something they could be proud of and love.
How do you make people become smitten with a rice cake? You write poems, draw pictures and wrap it all up in love!
before big fish®
before big fish®
after big fish®
after big fish®
