Kallo
Kallo make delicious, natural, healthy alternatives to cakes, biscuits, bread and even stock cubes. They just had one problem – their packaging was rather cold and lacked any emotion whatsoever.

It really didn’t reflect their true identity.

We carried out some extensive research and discovered that Kallo consumers were intelligent people who just like to be in control of what they eat. However, the old packaging made them feel like they were people who had “special needs” rather than foodies who are free to enjoy natural nibbles!

So, we re-positioned the brand in order to liberate Kallo consumers from the taboo of being “functional foodies” and gave them something they could be proud of and love.

How do you make people become smitten with a rice cake? You write poems, draw pictures and wrap it all up in love!
before big fish®
before big fish®
after big fish®
after big fish®