Leap
Having been introduced to this most phenomenal wild Alaskan salmon, we wanted to create a brand that really did it justice.
The brief for Leap was all about simplicity, sustainability and letting the salmon speak for itself. We created a beautifully pared-back design that was both wild and elegant at the same time. A tricky combo!
We also gave it a name that evoked the energy and spirit of these incredible, free-swimming fish.
This was about getting people to stop and think about the fish they eat, helping them to appreciate everything it takes to get it to the plate and to enjoy this particular salmon in all its stunning wild glory.
www.leapwildsalmon.co.uk
The brief for Leap was all about simplicity, sustainability and letting the salmon speak for itself. We created a beautifully pared-back design that was both wild and elegant at the same time. A tricky combo!
We also gave it a name that evoked the energy and spirit of these incredible, free-swimming fish.
This was about getting people to stop and think about the fish they eat, helping them to appreciate everything it takes to get it to the plate and to enjoy this particular salmon in all its stunning wild glory.
www.leapwildsalmon.co.uk
before big fish®
before big fish®
after big fish®
after big fish®
