Maldon

One of the absolute highlights of 2020 was to be able to work together with this truly iconic brand and fantastic British business.

Our job was to bring it to life for the next step of its journey, in much the same way as Maldon itself brings ingredients and dishes to life. We used its pyramid-shaped sea salt flakes as inspiration for their colourful and bold new identity and are really enjoying the excitement and reaction to its launch.

"Being custodians of a historic brand such as Maldon Salt, there was a mixture of excitement and trepidation in exploring a bold new look and feel to the brand that respected the past but embraced the future; partnering with Big Fish ® was like an extension of our own team – the approach was inspiring, at times scientific and most certainly fun but overall collaborative and respectful with the right care and focus on the history of the brand and the future ambition. We are delighted at the outcome that has received an exceptional response worldwide and is the catalyst for a new brand era for Maldon Salt. The brand, design and overall marketing consultation and collaboration with Big Fish ® are services I would recommend without hesitation and that Maldon Salt continue to utilise. "

Robert La Francesca, Global Commercial Director

before big fish®

after big fish®

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