big fish®

Merchant Gourmet approached us looking to transform their branding in order to step change their size and reach. They wanted to work with a team who were familiar with adopting and executing a challenger stance, so of course we eagerly rolled up our sleeves.

We developed a positioning around ‘unlocking the world’s larder’, which is exactly what their range helps consumers do. The design was developed to improve on-shelf standout, whilst also looking bright and brilliant in people’s cupboards and doing justice to the incredible quality of the ingredients they scour the world to source.

An entirely new website was also designed and developed with our help, filled with recipes and inspiration:

www.merchantgourmet.com