Picnic
Picnic are a revolutionary Dutch grocery delivery business. In a world where online grocery delivery is expensive and the preserve of a chosen few, Picnic are a true democratiser.

How exactly? Well, they run electric milk floats on efficient set routes, making other internet grocers feel like expensive and wasteful taxi services! This is an app only service – no competing on shelf – so all our work is liberated from that bun fight and instead can focus on being the very best experience at home.

We helped them with everything from defining their overarching brand essence, creating a launch campaign, and designing and rolling out some of the most beautiful packaging around.


"Big Fish have shown me how taking a good deal of time to get to know each other, to lay a proper foundation, is key to establishing a collaboration in which everybody can truly get the most out of themselves in their very own way, from creatives to analysts. I think our collaboration proves that trust, kindness and patience with those you work with will get you the longest way in the end. "

Tettje Halbertsma, Team Lead Own Label

before big fish®
before big fish®
after big fish®
after big fish®