Pots & Co
Pots & Co make delicious, handmade puddings. Their founder, Julian, asked us to give his packaging a makeover but instructed us not to change the logo. We thought differently: all our instincts told us that actually, the entire brand would benefit from a re-think, not just the packs!
So, we asked our online research club members what they thought. We discovered that they were aware of the products, but couldn’t recall the name of the brand. We used these and other insights to develop a new creative brief and design strategy for Julian.
We made the brand name the priority, easy to read and recall, and developed a shield icon that literally physically stood out on shelf! (The flap sits an angle off the packs so consumers can’t help but see it peaking out).
The range was large and needed a clear and simple architecture to make it easy to navigate. The rest should speak for itself. After all, the proof is in the pudding as they say!
Find out more on the website we created for them.
www.potsandco.com
So, we asked our online research club members what they thought. We discovered that they were aware of the products, but couldn’t recall the name of the brand. We used these and other insights to develop a new creative brief and design strategy for Julian.
We made the brand name the priority, easy to read and recall, and developed a shield icon that literally physically stood out on shelf! (The flap sits an angle off the packs so consumers can’t help but see it peaking out).
The range was large and needed a clear and simple architecture to make it easy to navigate. The rest should speak for itself. After all, the proof is in the pudding as they say!
Find out more on the website we created for them.
www.potsandco.com
before big fish®
before big fish®
after big fish®
after big fish®
