Roberts
The Roberts family came to us looking for a new brand for a new generation.
Having delved into the category we realised that everyone else in bread seemed to be looking backwards: obsessed with heritage, Victorian mills and olden times – whereas the Robert’s family were all about looking forward. Their vision was really all about innovation and ‘baking new ground’ in their concept kitchen.
So we positioned them as The Next Generation Bakery.
Their rallying cry? “Embrace the new!”
We developed their new positioning, brand identity, packaging scheme and website which we launched in Autumn 2017.
www.robertsbakery.co.uk
Having delved into the category we realised that everyone else in bread seemed to be looking backwards: obsessed with heritage, Victorian mills and olden times – whereas the Robert’s family were all about looking forward. Their vision was really all about innovation and ‘baking new ground’ in their concept kitchen.
So we positioned them as The Next Generation Bakery.
Their rallying cry? “Embrace the new!”
We developed their new positioning, brand identity, packaging scheme and website which we launched in Autumn 2017.
www.robertsbakery.co.uk
before big fish®
before big fish®
after big fish®
after big fish®
