Tracklements
Condiment creators Tracklements came to us for a refresh. The thing that stood out to us was the individuality of every single recipe. Each was so carefully crafted that it really deserved its own design. So, working with the history of the brand, we created a series of quirky, personality-filled illustrations, numbering each of the recipes to help tie the whole range together.
We gave them a two-part strapline: ‘curious curators of culinary condiments, proud pioneers of perfect preserves’. And, having discovered that very few people know that a ‘tracklement’ is a savoury jelly, we had fun popping obscure definitions of the brand name on pack, rewarding curious consumers.
www.tracklements.co.uk
We gave them a two-part strapline: ‘curious curators of culinary condiments, proud pioneers of perfect preserves’. And, having discovered that very few people know that a ‘tracklement’ is a savoury jelly, we had fun popping obscure definitions of the brand name on pack, rewarding curious consumers.
www.tracklements.co.uk
before big fish®
before big fish®
after big fish®
after big fish®
