Tyrrells
CEO David Milner asked us to work with him on the Tyrrells branding and marketing in 2010, following their acquisition by Langholm Capital. The brand had been built on the back of its positioning as the “farm crisp”, but a number of competitors had mimicked its identity, leaving it vulnerable.
David said something about product quality that summed it all up for us: “If we had all the money in the world, we wouldn’t do a thing differently.”
They genuinely made the finest crisps, and they had a wonderful sense of humour and entrepreneurial attitude – unlike most premium brands! They also had a fondness for old-fashioned photos, which they’d put on some of their crisp packaging.
We began by amplifying their Englishness, changing them from “chip” to “crisp”, and getting rid of any Americanisms. Then we combined all these elements to create a distinctive visual identity and tone of voice that captured their eccentric English approach to life, and dubbed them “The Entertaining Crisp”.
Their business has grown exponentially and is now an internationally listed brand.
David said something about product quality that summed it all up for us: “If we had all the money in the world, we wouldn’t do a thing differently.”
They genuinely made the finest crisps, and they had a wonderful sense of humour and entrepreneurial attitude – unlike most premium brands! They also had a fondness for old-fashioned photos, which they’d put on some of their crisp packaging.
We began by amplifying their Englishness, changing them from “chip” to “crisp”, and getting rid of any Americanisms. Then we combined all these elements to create a distinctive visual identity and tone of voice that captured their eccentric English approach to life, and dubbed them “The Entertaining Crisp”.
Their business has grown exponentially and is now an internationally listed brand.
before big fish®
before big fish®
after big fish®
after big fish®
