Whole Earth
Whole Earth Foods came to us in 2013 with a problem: they had a brand with a fabulous back-story and a host of scrumptious products of the highest quality. This included a range of outstanding peanut butters with a loyal following among foodies and health nuts alike. But their packaging was emotionless; it didn’t in any way reflect the company’s incredible history, or the loveliness of what was hidden inside its boxes and jars. Our challenge was to help more discerning nut-lovers discover the brand by creating beautiful, inviting packaging with bags of personality.

Whole Earth believes in taking the finest, ethically-produced ingredients and doing as little with them as possible to make delectable food that’s bursting with natural goodness. So, we drew inspiration from the natural world, working with rugged textures, vivid colours and striking imagery that evoke nature at its best and reflect the beautiful simplicity of Whole Earth’s products.

"We’ve loved working with Big Fish over the last 7 years. The repositioning and design work step changed the performance of Whole Earth, turning the brand into the UK’s Number One Peanut Butter and still growing. Jess and the team are a joy to work with, delivering exceptional design work and on pack campaigns as well as collaborating with our advertising, social media and PR campaigns. We consider them to be an integral part of the Whole Earth marketing team."

Kirstie Hawkins, Brand Manager

before big fish®
before big fish®
after big fish®
after big fish®