Yeo Valley Organic
Yeo Valley was founded 50 years ago by Roger and Mary Mead on their family farm in Blagdon, Somerset. It has grown to become Britain’s leading organic brand, with a strong commitment to regenerative agriculture and biodiversity.
By simply following their hearts and doing the right thing, they have created a true challenger brand that conventional dairies just couldn’t emulate. Our job was, truth be told, easy: we merely had to help them tell their story and ensure that the things they made looked as good as they tasted.
One of our most important roles was to help them build a direct relationship with their consumers which we did by creating the Yeokens loyalty scheme. This now has 650,000 active participants and has been a mainstay for retaining that all-important consumer connection.
By simply following their hearts and doing the right thing, they have created a true challenger brand that conventional dairies just couldn’t emulate. Our job was, truth be told, easy: we merely had to help them tell their story and ensure that the things they made looked as good as they tasted.
One of our most important roles was to help them build a direct relationship with their consumers which we did by creating the Yeokens loyalty scheme. This now has 650,000 active participants and has been a mainstay for retaining that all-important consumer connection.
before big fish®
before big fish®
after big fish®
after big fish®
