big fish®

Waitrose has asked us to help on a large number of projects, most of which have been in its chilled ranges. We started by creating a range for its ready-to-cook offer which we called EASY to cook and positioned it as “convenience without compromise.” This was highly successful and led to a lot more work.

Over the years we have designed and produced over 450 packaging pieces for Waitrose including their Indian, Mexican, Italian and European ranges. We were also responsible for developing a large amount of their chilled and frozen desserts packaging.

We designed and shot all the Waitrose work in our own studio.